Why do oranges in red mesh bags look riper and tastier
Have you ever wondered why oranges often end up in red mesh bags and lemons in yellow ones? It's no coincidence! Behind this choice of colours is a clever marketing tactic that effectively influences our purchasing decisions. The red mesh is not just a practical package but also a tool that manipulates our perception of the fruits.
1 September 2024 18:37
Freshly squeezed orange juice is an inseparable part of the morning for many of us. But have you ever wondered why oranges in the supermarket are always packed in red mesh bags? You might think it's a coincidence, but there's a clever marketing trick behind it designed to catch your attention. Although it may seem insignificant at first glance, the choice of the red mesh is a well-thought-out strategy that affects your purchasing decision.
The red mesh – an illusion that works
This phenomenon is known as the "confetti illusion." What does it entail? When we place an orange in a red mesh bag, our brain automatically compares the fruit's colour with the background colour. As a result, the orange appears more intensely orange, i.e., riper and juicier. The same applies to lemons, which look more yellow in yellow mesh bags.
Why does it work?
Our perception of colours is a relative phenomenon. This means that the colour we see depends on the surroundings. For example, looking at a grey square on a white background will appear darker than the same grey square on a black background. The same thing happens with oranges in red mesh bags.
The confetti illusion in practice
Scientific research confirms that the confetti illusion works. Consumers who see oranges in red mesh bags rate them as riper, tastier, and more attractive than those that are loose. As a result, they are more inclined to choose fruits packed in colourful mesh bags.
Why do supermarkets use this trick?
Supermarkets are well aware of how our brains work. That is why they use various marketing tricks to encourage us to buy. Red mesh bags for oranges are just one of many examples of such actions.
- Product placement: More expensive products are usually placed at eye level to catch our attention.
- Lighting: Warm, yellow light makes food products look more appetizing.
- Music: Background music influences our emotions and encourages us to spend more time in the store.
- Promotions: Prices ending in 99 cents suggest that the product is cheaper than it actually is.
How to defend yourself?
Although marketing tricks are effective, we can protect ourselves from them. It is enough to be aware of these mechanisms and make conscious purchasing decisions. Pay attention to the quality of the products, not just their appearance. Compare prices and read labels.
