Plum nails: The chic alternative to red for fall 2024

Although deep red will never go out of fashion and will appear every fall-winter season, it seems to have just found a worthy rival. We are talking about plum, a dark, deep, and magnetic purple, which looks perfect on nails and with fall outfits.

At the end of September, we seriously prepare for the arrival of autumn. We plan our outfits for the new season and consider the perfect manicure. What should we ask the stylist this time?

While summer follows its playful rules, autumn is the season to slow down. We give up on patterns and opt for subdued but richly saturated colours. One of them, which will soon gain popularity, is plum, the toughest competition for red.

Minimalists will fall in love with it at first sight. Wanting to fit into the "old money" aesthetic, they choose "clean girl nails" in spring and summer and " dark plum nails " in fall and winter. The colour impresses mainly with its depth, being subtle yet magnetically attractive.

Plum-coloured manicures are extremely versatile—they look great on short and long nails, in square and almond shapes. "Dark plum nails" will be the perfect choice for women who are bored with red and are looking for a breath of fresh air.

Additionally, it is worth noting that dark purple blends perfectly with fall outfits. Imagine an ecru cashmere sweater, grey palazzo pants, and "dark plum nails"—it sounds like the epitome of a chic autumn aesthetic.