Wizz Air expands 'All You Can Fly' program amid backlash
Despite criticism from environmentalists, Wizz Air plans to double the number of participants in its "all you can fly" program. József Váradi, the airline's CEO, intends to open the program to an additional 15,000 people soon after the initial batch sold out in two days.
Wizz Air aims to expand its controversial "all you can fly" program, responding to environmentalist criticism that it promotes unnecessary travel, reports the "Telegraph".
József Váradi, CEO of the low-cost airline, plans to soon extend the program to an extra 15,000 members after a similar number of passes sold out within two days of the program's launch in August.
Váradi emphasized that the program is experiencing "huge demand," which has encouraged the company to expand it, despite some environmentalists labelling the proposal as "grotesque." "We are working on an ‘all you can fly’ 2.0 and we should have some news within weeks," said Váradi.
He believes that the program offers real benefits for consumers and also benefits Wizz Air—a win-win situation.
Environmentalists will not like this
Doubling the number of passengers eligible for the service is likely to upset environmentalists, who criticized the program's initial launch in August for promoting frequent flying. Jo Dardenne from the group Transport & Environment claimed that Wizz Air's subscription demonstrates that airlines are not committed to achieving net-zero emissions, arguing that they have turned flying into an "all-you-can-eat buffet," reported the Telegraph.
Alethea Warrington from the London-based charity Possible also described the program as "grotesque and deeply stupid." The subscription costs CAD 745, and members pay a fixed fee of CAD 15 per flight. Seats are available up to three days before departure.
