Trump's "Fight, Fight, Fight" fragrances stir controversy anew
Donald Trump, known for his numerous business ventures and controversial decisions, has once again entered the market with a new product. This time, the president-elect has decided to launch a line of perfumes and cologne named "Fight, Fight, Fight." Each bottle will be priced at approximately CAD 285.
The new line of perfumes was announced on December 8th on Truth Social, a social media platform created by Trump. In the promotional post for the product, a meme-like photo of Trump with Jill Biden, the First Lady, taken during the re-opening ceremony of Notre Dame Cathedral on December 7th, was used. Naturally, controversies followed. The caption read: "A fragrance your enemies can't resist!"
Trump himself wrote: "I call them Fight, Fight, Fight, because they represent us WINNING. Great Christmas gifts for the family. Go to gettrumpfragrances.com/. Merry Christmas, and Happy New Year!"
Mysterious fragrance notes
Despite the buzz surrounding the promotional campaign, detailed information about the fragrance composition remains unclear. The description on the website selling the perfumes does not reveal specific fragrance notes. Instead, it offers a general statement that the scent "capture the essence of success and determination, with each scent symbolizing victory and strength." The female variant is described as "delicate floral notes and a burst of citrus for an elegant finish," and the male as "your rallying cry in a bottle."
Luxurious marketing and limited availability
Launching the "Fight, Fight, Fight" fragrances is another chapter in Trump’s business empire. His name and image are licensed by CIC Ventures LLC, a company linked to Trump. CIC Ventures has already been behind products like a line of sports shoes or a limited edition of silver coins.
It is noteworthy that the proceeds from the perfume sales will not be directed to Trump’s election campaign. Sales are final and non-returnable, common with other ventures bearing his name.
Business strategy or political statement?
This is not the first time Donald Trump has dipped into the fragrance market. In 2012, he launched the fragrance "Success," described by reviewers as "as basic shower gel smelling as you can get." Back in 2004, he collaborated with Estée Lauder to create "Donald Trump: The Fragrance."
The "Fight, Fight, Fight" line is part of an ongoing strategy to build the Trump brand. His products, such as NFTs, sneakers, or even patriotic Bibles, always evoke emotions and divide public opinion. For Trump supporters, they represent symbols of success and strength. For opponents, they are another example of the commercialization of politics.
