Damiano David's bold move: From rockstar to Diesel icon
Damiano David, the lead singer of the Italian band Måneskin, recently announced the start of his solo career. He has become the new face of the Diesel brand, and fans can purchase clothing inspired by his tattoos.
15 November 2024 12:02
After their success at Eurovision, everyone predicted an international career for Måneskin. These predictions were accurate: the band released another album, toured for several years, and show tickets sold out instantly. Add a Grammy nomination for Best New Artist, and it's the cherry on the showbiz cake. What more could you want?
More is possible. Working in a band is likely about autonomy, which is why many fans anxiously watch Måneskin members' moves. Victoria De Angelis hit the road as a DJ, while Damiano David released his first - surprisingly pop - singles.
Not all listeners resonate with this shift, but several surprising promotional moves accompany the artist's transformation. Damiano has become the official ambassador for the Diesel brand, and fans can already purchase an exclusive collection inspired by his style.
A shirt that looks like Damiano David's chest: Over the top?
The Diesel brand offers various items: shirts, sweatshirts, pants, and tops. Some of them are quite bold. The most controversial issue surrounds the clothes that replicate Damiano David's tattoos. The Diesel brand collection includes a thin, skin-coloured top decorated with identical designs to those the artist has on his body. There is also a skin-coloured shirt that faithfully recreates his tattoos, including those that are unfinished, old, and faded.
Who allowed this? It's hard to say. We'll have to wait for Damiano copycats to show up at concerts "with his chest." Extremely bizarre...
