Coca-Cola accused of greenwashing as packaging promise fades
Coca-Cola has been accused by environmental activists of quietly backing away from a promise regarding the recycling of plastic packaging. Activists call this the "masterclass in greenwashing."
In 2022, the American beverage producer pledged to sell 25% of its drinks in reusable or returnable packaging by 2030.
Coca-Cola criticized for changing plans
The Guardian now reports that Coca-Cola has been accused of quietly backing away from the promise— the company removed a webpage with this commitment ahead of the global plastics summit. The new targets include using 35-40% recycled materials by 2035.
Environmental activists are calling for a switch to reusable packaging because single-use products continue to pollute the environment.
Von Hernandez from Break Free from Plastic criticized Coca-Cola for a "masterclass in greenwashing."
He emphasized that the company is unable to meet even minimal commitments, which undermines its seriousness in tackling the climate crisis. Coca-Cola has yet to comment on these accusations.
We talk about greenwashing when a company claims to be environmentally conscious but, in reality, does not take any real action for the climate.
