LifestyleNew TikTok trend raises concerns over protein diet cola mix

New TikTok trend raises concerns over protein diet cola mix

A new viral trend has emerged on TikTok, capturing the attention of young people. The beloved drink is no longer the colourful and sweet energy drinks but a mix of two products.

Energy drinks are already passé.
Energy drinks are already passé.
Images source: © PAP | Ma�gorzata Sawoch

It's a combination of a protein shake and a zero-calorie cola. Young people are increasingly reaching for this mixture, and it all started with an innocent video posted by a TikToker who did a taste test.

The new drink is taking the internet by storm

Rebecca Gordon published a video in September that started the trend. She added the comment: "Welcome to Utah, where PROTEIN Diet Coke rules." The video currently has 2.7 million views and shows Gordon going to a gas station. She then fills a cup with diet cola and adds a vanilla protein shake, Fairlife Core Power.

Christen Kaplan, a certified dietitian and CEO of Love A Wholistic Life, shares her thoughts on the new drink without hesitation.

- The protein diet cola trend is an example of how people are exploring new ways to merge nutrition and convenience. However, it's important to be mindful of the long-term effects of such trends - she says in an interview with "Newsweek".
- Diet sodas are artificially sweetened with substances like aspartame or acesulfame potassium, which may impair the body's ability to recognize hunger and increase craving for sweet foods - adds Kaplan.

Nutritionists advise against it

- This drink has "zero nutritional value". It's saturated with carbon dioxide. Drinking it may lead to digestive issues. Additionally, artificial sweeteners and stabilizers can cause gut problems - explains dietitian Katie Sanger in an interview with "Newsweek".

Dr. Chris Mohr, a fitness and nutrition advisor at BarBend, also advises against consuming such a mix.

- Adding protein to a diet soda might seem like a good way to get an extra energy boost, especially for those looking to increase its intake for muscle recovery or a feeling of fullness, but it shouldn't be a habit - explains Dr. Mohr in Newsweek.ca.
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