Bordeaux winery embraces the trend with premium, non‑alcoholic wines
The first winery in Bordeaux will sell wines from this region in a non-alcoholic version, a new trend in wine consumption, reported the French daily "Le Figaro" on Sunday. As noted, these beverages will not be cheaper than those "with alcohol content."
The aim is to offer a wide selection of vintages from the Bordeaux region without alcohol. The winery's founder, Anne Kettaneh, told "Le Figaro" that she would like to contribute to supporting the cultivation of vineyards, which is currently experiencing a crisis and for which non-alcoholic production might be the solution.
In Kettaneh's opinion, it is not about "competing" with traditional wine or replacing it but about "an alternative for people who do not want to or cannot drink alcohol." "Le Figaro" noted that non-alcoholic beverages are fashionable in France.
However, although less caloric, wines in this version will not necessarily be cheaper. They still require high-quality grapes, and removing alcohol is simply the last step of the entire production process.
