Pop icons redefine the beauty industry with billion-dollar empires

Many popular individuals use the money they've earned throughout their careers to invest in their own original businesses. In the cosmetics sphere, singers are the most respected and frequently mentioned on social media. Selena Gomez, Rihanna, Ariana Grande, and Lady Gaga have created many products that fans are eager to own. It's important to remember that some of them have overcome many obstacles.

When Lady Gaga announced in 2019 that she was planning to conquer the cosmetics market, many people were excited. The singer was known for her avant-garde appearance. During performances, she always had immaculate makeup. However, the launch of the "Haus Labs" company was not immediately successful. Many criticized the artist for offering products that were not of good quality. The price was also a concern, as the cosmetics were not cheap. Lady Gaga listened to the criticism, didn't take offence, and got to work improving her line.

Lady Gaga's most iconic product is undoubtedly the Triclone Skin Tech Foundation. The foundation is created with arnica, a plant that combats pain and inflammation on the face. It's also worth noting that the singer's cosmetic brand is vegan, and the products are not tested on animals. Recent data about "Haus Labs" comes from 2020, valued at nearly $142 million (CAD 196 million).

Ariana Grande entered the cosmetics market in 2021. She created her own brand, "R.E.M. Beauty." This decision surprised no one, as the singer was known primarily for her fantastic eyeliner, which accompanied her both on stage and in daily life. Of course, popular products include eyeliners, but fans have also fallen in love with the star's highlighters. The shimmering and stunning colours attract customers from all over the world. In 2023, Ariana Grande's brand earned $89 million (CAD 123 million).

When Selena Gomez announced in 2020 that she intended to conquer the cosmetics market, many people were skeptical. Few expected the singer's products to become iconic. From the start, the artist impressed with quality, durability, and the colour palette available in "Rare Beauty." However, the absolute hit turned out to be the liquid blush, which continues to sell out quickly at Sephora. It's known for staying on the face all day and looking fabulous. Selena Gomez can undoubtedly call it a success, as her brand is worth $2 billion (CAD 2.8 billion).

Finally, we highlight Rihanna, who reigns in the cosmetics market. An absolute hit from "Fenty Beauty" is her highlighters and face contouring sticks. When the singer first showcased the dazzling shine her brand’s customers would experience, the world went crazy. Anyone who loves to be noticed from afar is sure to choose a highlighter from "Fenty Beauty." Like Selena, Rihanna can also speak to the brand's success. It is valued at $2.8 billion (CAD 3.9 billion).