Lamborghini's record-breaking first half: Sales soar, profits up

Lamborghini has been experiencing successive sales growth for several years. From January to June 2024, the Italian brand recorded another milestone, delivering 5,558 cars—an increase of 14.1% compared to the same period in 2023.

The Italians also reported an operating profit of $484 million CAD and a profitability of 28.2%.

We are extremely proud of the results achieved. We are going through a crucial phase, supported by the largest investment in the company's history, to expand our product offerings. This process requires significant resources, but it is essential to maintaining our growth and ensuring that Automobili Lamborghini remains an innovator and leader in the luxury super sports car sector, said Stephan Winkelmann, president and CEO of Automobili Lamborghini.

Lamborghini cars were most popular in the United States (1,621 units), Germany (595), the United Kingdom (514), and Japan (354). The brand's biggest hit remains the Urus SUV.