Inside the rise of "soft girls": A shift from ambition to well-being
Swedish influencer Vilma Larson revealed in an interview that she quit her job to focus on her well-being. The 25-year-old has joined the ranks of "soft girls," which—according to the BBC—are increasing in number in Scandinavian countries. What does it mean to be a "full-time" girl?
In Scandinavian countries, there's talk of a new trend. In Sweden, it's "emmaflickvän" or "hemmafru." What do these words mean? They can be translated as "girl who stays at home" or simply "housewife." In English, this term is "soft girl." Some women are leaving their careers to concentrate on happiness and life, supported by their partners.
One Swedish study, mentioned by the BBC, showed that "soft girls" might be growing in number. Already, 14% of girls aged 7-14 admitted to identifying with the principles of this group. The study's authors claim that focusing on well-being is a response to the emphasis their parents have placed in recent years on the pursuit of money and climbing career ladders.
Is it time to say goodbye to the "girl boss"? "Soft girls" are coming
According to the BBC, "soft girls" prefer not to chase money, careers, and the associated stressful lifestyle. They prioritize their well-being and happiness. One such woman is Swedish Vilma Larson, who calls herself a "full-time girl". Before deciding to quit work and focus on home life, she worked in a grocery store, a nursing home, and a factory.
"My life is softer. I am not struggling. I am not very stressed. Every month he gives me a salary from his money that he made. But if I need more, I'll ask him. Or if I need less, I don't - I just save the rest," she revealed in an interview with the BBC.
Vilma's partner works remotely in finance. While he dedicates himself to work duties, the 25-year-old cooks, visits the gym, or a café. The couple spends their life travelling, spending winters in Cyprus.
Vilma shares her observations on social media. Her lifestyle evokes strong emotions among internet users. Some accuse her of lacking ambition and succumbing to economic dependence. Others praise her resourcefulness.
