European brands stake claim in Russia despite market hurdles
According to Kommersant, the share of European brands in the Russian market is expected to rise to 50% in 2025. This growth is attributed to the planned opening of 12 new stores, an increase from the seven opened last year. Despite this, the widespread return of European markets remains limited.
According to data from consulting firm CORE.XP, in 2025, the share of European brands in the Russian market is projected to increase by 21 percentage points, reaching 50%.
This growth stems from the planned opening of 12 new stores, marking a significant rise compared to the seven established last year, says "Kommersant."
Despite the increase in European brands, their mass return to the Russian market faces challenges.
The primary issue is the lack of suitable retail spaces that meet the standards of major Western players. Local companies are attempting to occupy the spaces left vacant by international brands exiting Russia.
Local brands are gaining popularity
According to Kommersant, Russian consumers increasingly opt for products from rapidly expanding local companies. Chains like Familia, Sin, and Gloria Jeans are gaining a larger market share in the mass market segment.
In 2024, Familia represented 5.3% of transactions among brick-and-mortar retailers, highlighting the rising popularity of local brands.
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