LifestyleNorth Korea's 'Korean Ibiza' targets Russian tourists amid crisis

North Korea's 'Korean Ibiza' targets Russian tourists amid crisis

The war in Ukraine has significantly impacted Russian tourism. With Europe off-limits to Russians, they are seeking alternative destinations. Vostok Intur Travel Agency is promoting North Korea as a travel option, calling it "one of the most friendly countries." They have just introduced a new offer known as the "Korean Ibiza."

Wonsan is located on the western coast
Wonsan is located on the western coast
Images source: © Wikipedia | Alkhimov Maxim
Iwona Kołczańska

The Russian travel agency offers a wide range of trips to North Korea. These trips include skiing, guided tours, and this year, a vacation at a resort called the "Korean Ibiza."

"Unforgettable" experiences await tourists

"A trip to the Democratic People's Republic of Korea offers a rare opportunity to immerse oneself in a culture and history untouched by Western influences. This allows travellers to enjoy authentic attractions and traditions preserved in their original form, making the visit unforgettable," the agency claims.

According to the organizers, bloggers and photographers will find an "inexhaustible source of inspiration thanks to the architecture, picturesque landscapes, and unique cultural moments." Tourists will also gain insights into a way of life and traditions not found elsewhere.

The new venture is the Wonsan-Kalma resort, dubbed the "Korean Ibiza." The name originates from a rumour that Kim Jong Un sent his staff to Spain to observe the best practices there.

Originally planned in 2013 to accommodate up to 100,000 tourists simultaneously, the pandemic delayed construction. Interest in Wonsan-Kalma resumed in 2023, with its opening scheduled for 2024. The resort is ultimately expected to welcome its first tourists by spring 2025.

Featuring a water park, hotels, and an airport, the resort is on the eastern coast and houses over 150 buildings in total.

This development is part of Kim Jong Un's broader initiative to boost North Korea's tourism industry. The North Korean authorities are interested in hosting international guests to generate foreign currency revenue.

Experts predict that the Wonsan-Kalma resort will primarily attract Chinese and Russian visitors.

Russians will have to pay 35,000 rubles (approximately CAD 510) + $1,400 (CAD 2000), totalling over CAD 2,510 for an 8-day trip to Wonsan-Kalma. The price covers round-trip flights from Vladivostok to Pyongyang, insurance and a visa, hotel accommodation, three daily meals, as well as guide services, local transportation, and admission tickets as per the program.